AdNews – November/December 2021
AdNews - November/December 2021 Overview: AdNews is Australia's oldest and most reputable advertising, marketing and media industry publication. Published month...
Marketing & Advertising
The Money Illusion
The Money Illusion: Market Monetarism, the Great Recession, and the Future of Monetary Policy Is it possible that the consensus around what caused the 2008 Gre...
International Marketing, 5th Edition
International Marketing, 5th Edition In its 5th edition International Marketing guides students to understand the importance of international marketing for com...
Bloomberg-Markets-Issue-6
Bloomberg Markets - Volume 30 Issue 6, Dec 2021/Jan 2022 Overview: Bloomberg Markets Magazine Brings You the Inside View of Professional Investing Bloomberg M...
Moneyweek 1080
Adweek - December 6, 2021 Overview: The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anyw...
Bloomberg Markets – Volume 30 Issue 5, Oct/Nov, 2021
Bloomberg Markets - Volume 30 Issue 5, Oct/Nov, 2021 Overview: Bloomberg Markets Magazine Brings You the Inside View of Professional Investing Bloomberg Mark...
Digital Marketing for Businesses in easy steps
Digital Marketing for Businesses in easy steps Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you ...
An Audience of One – Jamie Turner
An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing The breakthrough marketing strategy today's ...
Adweek – September 27, 2021
Adweek - September 27, 2021 Overview: The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find an...
Digital Marketing for Businesses in easy steps
Digital Marketing for Businesses in easy steps Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you ...
International Business Competing in the Global Marketplace
International Business: Competing in the Global Marketplace, 13th Edition International Business: Competing in the Global Marketplace by Charles W.L. Hill (Un...
Damned Lies and Marketing – Atul Minocha
Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth When it comes to your relationship with marketing, it's time to wipe the slate cl...
China position 2021 Sustaining institutional interest
Economist Impact: China position 2021: Sustaining institutional interest Overview: China position 2021: Sustaining institutional interest is an Economist Impac...
The Essentials of Contemporary Marketing
The Essentials of Contemporary Marketing As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly be...
Damned Lies and Marketing – Atul Minocha
Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth When it comes to your relationship with marketing, it's time to wipe the slate cl...
Bloomberg Markets – 09.2021
#USA #[email protected] Bloomberg Markets - 09.2021 ...
Consumer Behaviour 2nd Edition
Consumer Behaviour The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific regio...
Kotler: Marketing Management 4th European Edition
Kotler: Marketing Management 4th European Edition The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considere...
Understanding digital marketing The principles of digital marketing
Understanding digital marketing: The principles of digital marketing explained simply and practically Would you like a book that teaches you about the principl...
The Edge – Michael Useem
The Edge: How Ten CEOs Learned to Lead—And the Lessons for Us All "If you're not living on the edge, you're taking up too much space." —Jim Whittaker, first Am...