Beyond Self-Interest Krzysztof Pelc A provocative retelling of the workings of self-interest in contemporary market society, which claims the world increasin...
Digital Marketing: Strategic Planning & Integration, Second Edition An unbiased, balanced guide to all aspects of digital marketing, from social media, mob...
Loving What Is: Four Questions That Can Change Your Life Byron Katie, Stephen Mitchell Out of nowhere, like a breeze in a marketplace crowded with advice, co...
Guanxi, How China Works How do social relations, or guanxi, matter in China today and how can this distinctive form of personal connection be better understood...
Ten Things About Writing: Build Your Story, One Word at a Time An indispensable guide to the craft of writing and business of publishing from one of our bestse...
International Marketing Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing conce...
AdNews - November/December 2021 Overview: AdNews is Australia's oldest and most reputable advertising, marketing and media industry publication. Published month...
The Money Illusion: Market Monetarism, the Great Recession, and the Future of Monetary Policy Is it possible that the consensus around what caused the 2008 Gre...
International Marketing, 5th Edition In its 5th edition International Marketing guides students to understand the importance of international marketing for com...
Bloomberg Markets - Volume 30 Issue 6, Dec 2021/Jan 2022 Overview: Bloomberg Markets Magazine Brings You the Inside View of Professional Investing Bloomberg M...
Adweek - December 6, 2021 Overview: The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anyw...
Digital Marketing for Businesses in easy steps Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you ...
An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing The breakthrough marketing strategy today's ...
Adweek - September 27, 2021 Overview: The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find an...
Digital Marketing for Businesses in easy steps Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you ...