Ultimate Guide to Social Media Marketing by Eric Butow [Butow, Eric]

Ultimate Guide to Social Media Marketing
Eric Butow [Butow, Eric]

Create Focused Social Media Campaigns Tailored to Your Business
Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:

Why businesses need to embrace social media marketing
Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms
Learning how to craft your business’s social media strategy using today’s formats
How to leverage images and video in your social media outreach
Leveraging chat bots, paid social media, and influencer marketing
Building your business social marketing team
Measure your social media outreach progress and improve your performance over time