Once Upon a Time in Small Business: A Collection of Bite-Sized Business Stories to Help You Live Life By Your Rules
LIKE ANY GOOD FAIRY TALE …
Once Upon a Time in Small Business is filled with adventures, colourful characters and life
lessons. But unlike a fairy tale, this is real!
Lee McCaffrey Krupa has started many profitable businesses in a number of different
industries. Along the way she’s had great successes and days she’d rather forget. In this
book she’ll take you on a journey straight into the heart of small business, sharing with you
her years of experience and the accompanying business and life lessons. Each chapter is
based on a single topic and is designed to be consumed by busy business owners looking for
a quick bite of knowledge and inspiration.
Get ready to learn about:
getting yourself right first
attracting new clients with content marketing
making genuine connections with your customers
ensuring your business looks the part
successfully juggling your personal and business life
managing the ups and downs that all businesses go through
running a successful family business.
And so much more …