The Dumbest Moments in Business History: Useless Products, Ruinous Deals, Clueless Bosses, and Other Signs of Unintelligent Life in the Workplace
by Adam Horowitz
From New Coke to the Edsel, from Rosie magazine to Burger King’s “Herb the Nerd,” the book’s highlights include:
A Romanian car plant whose workers banded together to eliminate the company’s debt by donating sperm and giving the proceeds to their employer
The Heidelberg Electric Belt, a sort of low-voltage jockstrap sold in 1900 to cure impotence, kidney disorders, insomnia, and many other complaints
The time Beech-Nut sold “100% pure apple juice” that contained nary a drop of apple juice
The Midas ad campaign featuring an elderly customer ripping open her blouse and showing her “mufflers” to the guys in the shop
A London videogame maker that sought volunteers who would allow the company to place ads on the headstones of deceased relatives
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The Dumbest Moments in Business History.pdf
