The Winner s Brain

The Winner’s Brain

Developed by two Harvard brain experts, here is a scientific, accessible approach to achieving success by retraining your brain to win.

Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life – you just need to develop the right brain for it.

In The Winner’s Brain, Drs. Jeff Brown and Mark Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what – and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain’s hidden potential by establishing:

Balance: Make emotions work in your favor
Bounce: Create a failure-resistant brain
Opportunity Radar: Spot hot prospects previously hidden by problems
Focus Laser: Lock into what’s important
Effort Accelerator: Cultivate the drive to win
Along the way, they introduce you to dozens of interesting people who possess “win factors” (like the inventor of Whac-A-Mole) and share surprising information (like why you should never take a test while wearing red). The Winner’s Brain will not only give you an edge – it’ll motivate you to pursue your personal and professional dreams.